Multimedia Campaigns

As senior copywriter for Inphomation, Inc., direct response company in the 1990's, Wordsmith Joe not only contributed written materials, but also helped manage programs that combined newspapers space advertising, direct mail solicitation, radio ads, television infomercials with email and web pages.

His "surround the customer" plans ensure that your message is heard by the largest potential customer base possible and often heard more than once. Successful advertising is a repeat process. A complete multimedia campaign is the surest way to achieve that success.